Biometric Data for Your Neuromarketing - The Biometric Software Suite
Eye tracking is established as a method in the field of market research for a long time. According to the principle "Not seen is not sold" eyetracker research provides a simple and intuitive indication for the evaluation of a new campaign or product launch. However the eyetrackers can give little information about the internal state of your customers looking at your products. To do this, it is necessary to measure additional physiological parameters and to merge it with the eyetracker data.
The Biometric Software Suite has been developed in close partnership with the company Tobii, the leading manufacturer of eye-tracking systems. With the help of the Biometric Software Suite it is possible to evaluate biometric data parallel to an eye-tracking study. This can be data such as skin resistance and pulse, as well as ECG, EEG and NIRS, the upcoming new technology for market research.
An universal trigger module is used to mark points in the different data streams which are used for synchronization and merging of data. In this way it becomes transparent what is really going on when looking at the areas-of-interest: does the viewer feel stress due to unclear messages or does the messages raise positive associations which imprint them in your customers memories? Based on the modular architecture of the SiDaLab concept numerous import and processing modules have been implemented into the Suite. Individual addons for your specific analysis methods can be created quickly and easily. An interface to the free analysis package R guarantees the reuse of many already established and available methods. Step into a new dimension of market research with the Biometric Software Suite.
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